Pride in Place Bentilee and Ubberley

A £20 million investment into your local area.

The government’s Pride in Place Programme is investing up to £5 billion in nearly 250 areas across the UK. Stoke-on-Trent has received funding for 3 areas, of which Bentilee and Ubberley is one. Each area will receive up to £20 million over the next 10 years to make long-term improvements that local people genuinely want. 

What is Pride in Place?

This is a real chance for community organisations, residents, and local businesses to work together and make changes that matter.

Pride in Place is led by local people and supported by the UK government, giving communities both the voice and the resources to shape their future. 

Communities will be able to use the funding on the things that matter most to them — whether that’s improving pavements and high streets, creating better green spaces, or investing in local culture. This is your opportunity to help create lasting, positive change where you live. 

Find out more about Pride in Place here

The Pride in Place Board for Bentilee and Ubberley 

The Board serves as the strategic leadership body for the programme within the Bentilee and Ubberley boundary.

Its purpose is to:

  • Provide strong local leadership.
  • Oversee development and delivery of the community-led Pride in Place Plan.
  • Ensure transparent and accountable decision-making.
  • Work in partnership with residents, councillors, businesses, community groups and the local MP

How Can I get involved? 

Skills and qualities of a good Chair:

Skills and qualities of a good board member:

Apply to be the Board Chair or a Board Member. 

Read the role descriptions:

  • Fair and balanced.
  • Welcoming and open.
  • Good at facilitating conversations.
  • Calm under pressure.
  • Fair and balanced.
  • Able to commit time to attend meetings.
  • Has knowledge of local community projects, community buildings, and green spaces.
  • Interested in shaping the future of Bentilee and Ubberley.

Please note: all board members either need to live in the ST20 area or have strong connections to Bentilee and Ubberley.

How to apply

You can find out more about the role of Board member or the Chair of the Board by reading the role descriptions and person specifications.

If you think the role is for you, please email support@vast.org.uk telling us:

  • Which role you are interested in.
  • Why you would be a great Board Member or Chair.
  • The skills and qualities you bring.
  • Why you are passionate about Bentilee and Ubberley.

For more infromation or to arrange an chat about the roles, please call 01782 683030, WhatsApp 07418 613961, or email:

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